New York Fashion Week
BrandingA hypothetical rebranding of New York Fashion Week, taking inspiration from both the city and fashion. This system focuses on the idea of “collection”: a collection of buildings, designers, clothing, and models walking down the street. The secondary logo takes inspiration from light, from spotlights to camera flashes.
![](https://freight.cargo.site/t/original/i/daba81ce29c35abfaa8a9c53f00d17c0fa7f1f66cc82b3951746ee6fddccd8a6/NYFW_MicroPosters_DS-04.jpg)
![](https://freight.cargo.site/t/original/i/0f87d0e0a0f543b0674463c8ced45f96402e2b83b6eb2c48bb2d8bd4937a27ad/NYFW_MicroPosters_DS-05.jpg)
![](https://freight.cargo.site/t/original/i/ba5b93a613c17f6163ac54c80de544ef15870b4091cfea06c7c630ea3ed86ed6/NYFW_MicroPosters_DS-06.jpg)
Interior and exterior spatial:
These mockups showcase how the system and logo would be utilized outside and inside the venue. Studio mockups were made utilizing photos of the actual NYFW venue.
![](https://freight.cargo.site/t/original/i/fd45ea97418fa0fe18c27dfe61f63678a2bd77db99aa477e8bb34f3dba379c33/NYFW_Building_MOCKUPP.png)
![](https://freight.cargo.site/t/original/i/5b9623a31ed603005680d08b59ea1fbe17891a58a052b8ac52547a4477bbe757/NYFW_DirectionalSign_Mockup.png)
![](https://freight.cargo.site/t/original/i/161f377f88f70857e1b722100f9c7cb7071f0bc4f5c5ed695e4aa80af44fd10d/NYFW_Gallery_Mockup_1.png)
![](https://freight.cargo.site/t/original/i/028ac3b47c7f15caa5b2c015f517a6590f0ae843b53e9bbc9d850d0dc074164f/NYFW_Gallery_Mockup.png)
Print collateral:
Mockups of collateral that may be used for the event itself.
![](https://freight.cargo.site/t/original/i/9b35aff218e296e5dc7dd279999728401805a639b72372bdaaf773e6f9ac5b36/NYFW_Lanyard_mockup.png)
![](https://freight.cargo.site/t/original/i/c630647d619f21d7d11a3e3f8efd9b4762bac4dee1a3720d495e6c978ba43fdd/NYFW_Gift_Bag_Mockup_FINAL.png)
Website Design:
Utilizing the system, I designed a possible landing page, about page, and an informational page.
![](https://freight.cargo.site/t/original/i/2c579561d01c57f85d3c5c800b7e325683f80d7eac035d1a1458ea15de03820c/NYFW_Website_Design.jpg)
![](https://freight.cargo.site/t/original/i/6d4a3c488c5288430e3c15c83df774531ad3be5e95e50e04ea8e1987f0bf7998/NYFW_Website_Design2.jpg)
![](https://freight.cargo.site/t/original/i/a1e9b1a10df3968efd13aa162b323588609ae58237aa0b1e2bef65d6e60302e6/NYFW_Website_Design3.jpg)