New York Fashion WeekBranding
A hypothetical rebranding of New York Fashion Week, taking inspiration from both the city and fashion. This system focuses on the idea of “collection”: a collection of buildings, designers, clothing, and models walking down the street. The secondary logo takes inspiration from light, from spotlights to camera flashes.
Interior and exterior spatial:
These mockups showcase how the system and logo would be utilized outside and inside the venue. Studio mockups were made utilizing photos of the actual NYFW venue.
Mockups of collateral that may be used for the event itself.
Utilizing the system, I designed a possible landing page, about page, and an informational page.