Dahsom Seo

Motion Designer

New York Fashion Week

A hypothetical rebranding of New York Fashion Week, taking inspiration from both the city and fashion. This system focuses on the idea of “collection”: a collection of buildings, designers, clothing, and models walking down the street. The secondary logo takes inspiration from light, from spotlights to camera flashes. 

Interior and exterior spatial:
These mockups showcase how the system and logo would be utilized outside and inside the venue. Studio mockups were made utilizing photos of the actual NYFW venue.

Print collateral:
Mockups of collateral that may be used for the event itself.

Website Design:
Utilizing the system, I designed a possible landing page, about page, and an informational page.